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Marlboro Cigarettes History

Marlboro, along with many other Philip Morris brands conquered USA in 1902. This was the year when Phillip Morris, the London-based cigarette manufacturer, created a New York subsidiary in 1902 with the intention of promoting several of its cigarette brands on the American market. By 1924 they were advertising Marlboro as womens cigarette under the slogan "Mild as May".

The Marlboro brand was sold this way until World War II when the brand was temporarily removed from the market. At the end of the war only Camel, Lucky Strike, and Chesterfield cigarette brands survived and took a strong position on the cigarette market.

The Marlboro brand re-appeared on the cigarette market in 1955, but this time it was the new Marlboro with a filtered end. Philip Morris, as well as the other cigarette companies took consideration of several articles about lung cancer being caused by smoking, which were published in the 50s. Each cigarette company began to manufacture filtered cigarettes in order to maintain their high sales. By the way the Marlboro brand is named after Great Marlborough Street, the location of its original London factory.

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Marlboro Man

The sun was going down and the sky was the color of ripe pumpkin with slashes of phosphorescent pink. It was beautiful and even the clutter of billboards up and down the strip looked beautiful to me. I was back out on the balcony, trying to think, trying to figure things out, waiting for Bledsoe to call back. He was the one who had left the message while I talked to Rachel. His message said he was out of the office but he would call back.

I looked at the Marlboro Man, his crinkled eyes and stoic chin unchanged by time. He'd always been one of my heroes, an icon, no matter that he was always as shallow as a magazine page or a billboard sign. I remembered being at the dinner table, my position every night always to my father's right. Him always smoking and the ashtray always to the right of his plate. Me learning to smoke by virtue of that. He looked like the Marlboro Man to me, my father. Back then, at least.

Marlboro cigarette

Marlboro, which was an unknown cigarette brand in 1955, has steadily increased its sales during the past forty years. Already in December 1975, Marlboro was entitled as the "top selling brand in the United States and the all-time best-seller in the world"(PM History 20). In 1989, Marlboro became " America 's best seller by far, with one fourth of all cigarette sales". At that time Philip Morris held 43% of the domestic market and made $4.6 billion from tobacco sales.

Even today, Marlboro remains "the world's most profitable brand of non-durable consumer good, surpassing even Coca-Cola."(Economist 4/21/90 84). In a company that owns such popular brands as Kraft, General Foods, Oscar Mayer and Miller Brewing, Marlboro cigarette provide an astounding majority of Philip Morris, Inc. incomes.

The design of Marlboro package is the most recognizable one. The red and white geometric packaging of Marlboro is distinctive and the foremost displayed on retail counters across the country and abroad. The fresh, natural attitude portrayed in Marlboro cigarette advertisements appeals to everyone, smokers, nonsmokers, men, women, old and young, embodying the unique American paradise of the West, Marlboro Country.

WARNING! Smoking is dangerous and addictive!

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